New Standard in User Activity Analysis
Google Analytics 4 ImplementationGet Your Quote GA4 See what's changing
Why migrate to Google Analytics 4 now?
Google Analytics is a powerful web analytics service used by over 55% of all websites across the Internet. If you have a business website it's very likely that Google Analytics was one of the tools leading to your success. On July 1, 2023 standard Universal Analytics properties will stop gathering & processing traffic data.
If you won’t migrate to GA4 now, you will lose all the data about your clients you collected so far.
for what’s coming.
Google Analytics 4?
Eventually you will have to switch to GA4 anyway. So why not to collect the data now to be able to benchmark your year to year results?
In contrast, Google Analytics 4, does not rely solely on cookies when collecting data. Moreover - it does not store IP data. This approach not only improves the quality of the information collected, but also proves to be better suited to the growing pressure to protect privacy.
The technology behind Universal Analytics is outdated, as it relies mainly on individual sessions and cookies. This generates problems when measuring the activity of users using different platforms, or apps that regularly delete stored cookies.
shift from counting pageviews and users to counting engagement and events
cross device and cross platform tracking
added predictive metrics based on machine learning
better quality of the data collected
free connection to BigQuery
modern interface & simplified user experience
more focus on privacy
easier tracking of basic events
access to more custom metrics and a lot of integrations
How Do We Implement Google Analytics 4 Quickly and effectively
Your current Google Analytic analysis
List of events you want to measure approved
GA4 Implemented & tested
The whole process usually takes two weeks
you want to