Why migrate to Google Analytics 4 now?
Google Analytics is a powerful web analytics service used by over 55% of all websites across the Internet. If you have a business website it's very likely that Google Analytics was one of the tools leading to your success. On July 1, 2023 standard Universal Analytics properties will stop gathering & processing traffic data.
If you won’t migrate to GA4 now, you will lose all the data about your clients you collected so far.
In contrast, Google Analytics 4, does not rely solely on cookies when collecting data. Moreover - it does not store IP data. This approach not only improves the quality of the information collected, but also proves to be better suited to the growing pressure to protect privacy.
The technology behind Universal Analytics is outdated, as it relies mainly on individual sessions and cookies. This generates problems when measuring the activity of users using different platforms, or apps that regularly delete stored cookies.
How we helped a client measure correct form completions with Google Analytics 4
Car renting company
Google Analytics 4 in action - what goals we proposed to the client and what the new Google tool looks like.
How Do We Implement Google Analytics 4 Quickly and effectively
Your current Google Analytic analysis
List of events you want to measure approved
GA4 Implemented & tested
The whole process usually takes two weeks
you want to